The client

Travel Club is a dedicated travel club for Flight Centre Travel Group’s corporate customers. The business offers highly specialised and personal leisure travel services to companies that are partnered with Corporate Traveller and FCm Travel Solutions.

The team

  • Pamela - Marketing coordinator
  • Brett, Jelina & Wardell - Developpers
  • Katie - Marketing Automation Specialist
  • Libby - Head of Digital
  • The Salesforce Team
  • Me - Senior UI Designer

The Problem

  • Website not responsive
  • Low enquiry through the web forms
  • Poor display of the travel deals
  • Too many non-exclusive deals on the site
  • High bounce rate on the login page

The limitations

  • Existing integration with Salesforce
  • Data collection
  • Marketo integration
  • Gated site
  • Products information being pulled automatically from the product platform so limitation in the styling and content entry control

The Solution

  • Put the enquiry forms higher on the page
  • Show the best deal on the login page to motivate users to create a profile
  • Simplifying registration process
  • Highlighting value of each deals
  • Displaying small deal with better value

My role in the project

User Flow

Listing the steps that a user performs to complete the task, during the website visit.


Description of how the user get to the website and the other interactions before and after completing the task.


Creating a blue print of the site to make sure we accounted for all the steps and information required on the site.

UI Pattern Library

Create a collection of user interface design elements that are consistent with the branding and can be used on other platform like email templates using Sketch.


Prototyping the website to test the process and to make sure the user can achieve the task. The prototype was done with InVison.


Working with front-end developers to deliver specifications and feedback to ensure that all designs are interpreted and implemented as specified.

Travel Club

ClientTravel ClubServicesWeb Design & UIYear2017


Based in Brisbane on the Northside, Your Touch Designs offers Graphic and Web Design services with upfront pricing and no costly ‘by the hour fees’. With a mix of passion and expertise, Your Touch Designs creates design solutions that widens the gap between you and your competitors.


Check out our latest projects, work in progress and inspirations!

Follow us!


04 27 209 216

Like you we love being social. Check out what we are up to!